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  • Top PR pro shares her insider “Social PR Secrets”

    • By jennifer
    • |
    • Tuesday, January 28, 2014

    To win at the social game, you’ve got to know someone. And we do. Lisa Buyer, longtime PR pro, industry speaker, journalist and friend, recently published her tell-all book, “Social PR Secrets,” which is chock-full of insider tips and actionable advice. Where social media and public relations {Social PR}  meet, Lisa details how to best share our stories and listen to our customers in the social, mobile, visual and search optimized world we live in today. This advice isn’t just for PR professionals, either. Almost anyone whose job involves social outreach, customer support, web development, writing and management should get familiar with the new rules of public relations engagement.

    Lisa is very generous with sharing her knowledge and experience, so I interviewed her to pick her bright mind about a few hot topics in search, social and PR.

    Social PR Secrets book

    Search and social are BFFs and content is still king

    Q: In your book, you shared the story of your first Search Engine Strategies conference in 2006 where you heard Matt Cutts (head of Webspam at Google) speak and you realized that as a PR professional, you couldn’t ignore search’s impact on visibility. In the search world, it used to be said that “content is king” and considering how important content marketing is now, is content still king? If so, what does that really mean?

    content king A: Content is king but that phrase can be a little misleading. It’s such a general term that has been overused and misunderstood. In the past, web developers would build a company’s site and then leave content and search engine optimization (SEO) to the marketing and PR folks. But if those people didn’t have enough knowledge on SEO tactics, like keyword optimization and how to craft the content so that its search-friendly, their content wouldn’t easily get found. 

    The place to “be seen” is in search and in social. Your customers are there, of course. Ad most brands hope to solicit unpaid media mentions, so it makes sense to be visible where journalists begin their research: Google and social network search engines. And, social is the best place to forge authentic relationships with journalists well ahead of a breaking story that you seek coverage for. But getting found isn’t going to happen overnight. You have to know a little about how search engines work and strategize what keywords, tags and links you use in your news stories, social posts and online content.

    Content creation is more relevant than ever, but there is always a lot to learn. These days, SEO pros that have the tactical knowledge should hire copywriters to build the brand’s voice and story – not just fill the pages with keywords. Thus, writers should know the best practices fundamentals of SEO, such as how to write optimized titles, descriptions and metadata. Those little snippets can be very important still. And finally, most PR and marketing pros should also educate themselves on how to write those snippets.

    Takeaway: Content is still the king of search and social. Basic SEO tactics should be learned by writers, marketing and PR professionals in order to optimize content for search visibility.

    socialQ: Do social PR strategies differ for big brands vs. small businesses?

    A: Big brands have a lot of red tape to get through to mimic the quick-moving entrepreneurial style of smaller companies and to build authentic communities. Small brands can execute more quickly. There is a lot of room for big brands to become thought leaders more than they are now. For small businesses, there is plenty of opportunity to beat out big brands, depending on the industry, because they can be flexible.

    Takeaway: Social levels the playing field for brands. Big brands need to be more agile and transparent like startups. Small businesses should be courageous and creative – you just might out-communicate your larger counterparts.

    Ignore mobile at your peril

    Q: Mobile is one of the most important trends of our time.  What trends are you seeing for social and mobile?

    A: Since social levels the playing field, you can lose your foothold if you’re not careful. Two to three years ago, brands could wait and see what happened with Twitter or Facebook. That window of opportunity is coming to mobile designan end soon with social. With mobile, brands won’t have three years to embrace it. For example, I started writing my book almost a year ago. Mobile was huge then, but recently at PubCon, Matt Cutts reported on how mobile is growing much faster than anticipated. In PR, start with the basics, like ensuring that your website is responsive design is a good place to start. Otherwise, you’ll lose business. Period.

    Takeaway: Mobile-friendly design and content should be priority #1 for brands.

    Should all brands be building audiences on image-based networks? 

    Q: Visual content is a major trend and brands are trying to figure out Instagram and Pinterest, but not every brand has highly visual products to share. Should every brand jump into new networks, especially visual ones?

    A: Strong visuals are important for every brand now. Images and text work together to tell your story.  Even press releases should include images and you should optimize them for search, along with the text. Visuals can significantly impact engagement. In fact, in a press release, embedded images and links to videos will increase engagement by about 18% for photos and 55% for videos.

    If you have resources, visual networks like Pinterest and Instagram can be great outlets to connect with your audience. Before you begin, look for brands with similar audiences to gage whether they’re getting measurable engagement. Start with some test content using researched hashtags and content. if you don’t have enough internal resources (designers, photographers, copywriters), then focus on ensuring that your blog’s sharing elements allow your audience to easily share to those networks.

    How to be 33% more successful in content planning & optimizing

    optimize contentQ: Creating great content takes time. How can brands optimize the content they produce?

    To leverage your content, you should compile the larger story first, along with a set of images. Then, slice the story into summaries for different social channels along with a specific image for that network. 150 characters is optimal for Facebook and 90 characters for Twitter. If possible, include an image that matches the content on each network.

    Make sure that each summary is optimized – use relevant hashtags and keywords for that network and your audience.

    Takeaway: Don’t leave content on the table. Find engaging snippets in your bigger stories and share those to social networks, along with a relevant image.

    Q:  Let’s discuss editorial calendars. How much research do you recommend for planning content?

    A: Editorial calendars are great guides but shouldn’t be set in stone. Develop your content calendar with a blend of topics guided by historical data (analytics), keyword and trend research and then leaving room for breaking news. Also, listen to your community.  Do surveys and ask questions. Analyze your most popular content (Was it the voice? Topic? Style? Visuals?) and try to duplicate that for future success. Your social and site analytics should tell you what people responded to.

    collaborate on editorial calendarsQ: Thank you for the Tracky shout-out with regard to collaboration! As you mentioned, sharing your goals with others increase your chances of success by 33%, so collaborating with your team and contributors is a very important step.

    A: Yes, and by sharing your editorial calendar somewhere, on your blog, or to your community, you give your audience a heads up on what to expect. You can then more easily source information from your audience.

    Takeaway: Creating and collaborating on an editorial calendar can increase the likelihood that you’ll follow through by at least 33%. To plan content, look to your community, your site and social analytics, trending topics and leave room to comment on breaking news.

    Why it’s a great time to be in social and PR

    Q: A lot has changed since 2000 when your coworker asked: “Have you tried Google?” What’s your favorite aspect of being a social PR pro today?

    build relationshipsA: From the journalistic side, the immediacy is exciting. We all have more of an opportunity to create, be part of and watch stories compared to the sluggish way that communication used to take place. It’s so much easier to find sources and generate ideas in real-time with social media. From a PR standpoint, you get immediate feedback when a story publishes. Plus, you can communicate in real-time with reporters, like giving a journalist a quick shout-out on Twitter when you appreciate their story. That kind of open environment makes for better relationship-building opportunities both personally and professionally.

    Takeaway: Social media’s open environment makes it so much easier to build relationships personally and professionally with your customers, journalists and brands.

    Advice for socially challenged brands – just show up

    Q: You talk about how today’s version of the press release isn’t always published by the brand, but rather the audience – whether it’s a new product line or Instagram photos from an invite-only event. What are some encouraging words of wisdom to brands that need to initiate conversations and join their audience on platforms that they’re not familiar with? Where should they start?

    show up on social mediaA:  Showing up is important! Brands need to understand that if your marketing team is being led by someone whose experience is mostly pre-digital, you’ll need to hire talent that lives and breathes social. Find experienced community-oriented digital marketers to lead the way – the right combination of youth and experience. The right candidates will makes themselves and the brand accountable for social ROI.

    I’m an advocate of how social and PR work together so that Senior Marketers can understand the symbiotic relationship, SEOs can understand how valuable public relations can be and how it affects the bottom line. In my view, we can work together and collaborate into making something (that is, your brand) AWESOME, rather than everyone doing their own thing.

    Takeaway: Social PR can have a significant impact on the bottom line and social is where the consumers are. Hire youthful yet experienced community managers that thrive on interactions and analytics. Show up!

    Above all, be authentic and personable

    Q: I love the social PR tips in chapter 8 – the art and science of social publishing. There is a lot to think about when posting a simple 100 character tweet. What’s the most important thing to remember when communicating to your audience?

    be authenticA: When it comes down to it, the simplest way to connect is to provide authentic, meaningful content.  How to do this depends on your brand and culture personality. Give your brand some leeway. Then, think about where your community will be most often. Adapt your brand’s personality into authentic genuine communication on each network. Everything else will fall into place.

    Takeaway: Be authentic first, give your brand leeway on social media and be adaptable. Then, learn more about the technical aspects of social measurement once you’ve connected with your audience.

    Q: The 18-minute social PR day is an absolute gem. When we’re digitally connected to everyone at all times, its easy to let “all the things” engulf us. Do you find that data overwhelm is a problem for PR, marketing and community pros? 

    A: Focus on measuring just what matters. Quantity is going away. It’s the quality of your connections and what’s happening on your site/blog/networks that is important.

    Don’t worry yourself with too many analytics platforms, just delve into Google Analytics first. That will give you great objective overview. Gather your benchmark data, then build from there. If you’re a newb, there are plenty of videos on YouTube from Google and others on how to use the tool.

    Gauge whether you are getting more conversions, more conversations, higher quality traffic (longer site visits, deeper engagement), etc. Then build upon that.

    quality of connectionsTakeaway: it’s the quality of your connections that’s important. Focus on what matters and measure whether your social PR strategy is improving the quality of interactions at your website and social networks.

    Q: Your PR wisdom chapter is gold. You and I share an admiration for Tony Hsieh’s book “Delivering Happiness” and many of his philosophies. What viewpoint from your book do you want to leave us with?

    A: “Be passionate, tell personal stories and be real.” If you’re not real, and instead are deceitful, the simplest things – e.g. emails that could be revealed that show different motivations than what you’re promoting – will get out eventually and show your true colors. You’ll lose credibility and it takes a lot to earn that trust back. So make it easier for yourself and your brand - always be authentic!

    be passionate, tell personal stories, be real

    (Illustration above and in the book by Lauren Litwinka of Deep Cereal)

    About Lisa Buyer

    Lisa BuyerLisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as a public relations agency owner. Lisa's experience blends the traditional fundamentals of public relations, corporate communications and branding with today's influence of digital media.

    Lisa is also an editor for Social #PR Chat covering trends in Social PR, Mobile PR, Brand PR and SEO PR, a columnist with Search Engine Watch and a regular speaker at PubCon, SES, and part of the @ClickZ faculty, most recently becoming an instructor of the University of San Francisco’s online Advanced Social Media certificate program.

  • #SciChat Recap: What the Data Says About Social Visual Content Today

    • By jennifer
    • |
    • Saturday, May 18, 2013

    I love a good image in a social post, don't you? In fact, photography is one of my favorite art forms and in today's internet culture, I love a good meme. So if a picture is worth a thousand words, then should marketers write less and spend more time on expressing our message visually? That's what data scientists like Dan Zarrella of HubSpot are telling us.

    picture is worth 1000 words
    Photo by: Let Ideas Compete, on Flickr

    Today, during the weekly HubSpot #SciChat, social media scientist Dan Zarrella hosted a webinar with Tracky Chief Evangelist Sarah Evans. The webinar revealed HubSpot's exclusive data on visual content and proposed ideas on how marketers could better utilize it to engage their audiences. After the webinar, social media expert Brittany Leaning led a Twitter chat.

    A few of my key takeaways from Dan's data insights were:

    • Images significantly improve enagagement on social posts (via Sarah Evans).
    • Photos perform better than video, garnering 25% vs. 10% of likes.
    • Pinterest is largely an aspirational platform and therefore houses more buying activity.
    • Pinterest: larger images perform better. In fact, images that are 1,000 pixels or more get more repins. The max width should be 600 pixels. (Aim for vertical scrolling, not horizontal). 
    • Pinterest: repins rates are highest for descriptions between 100 - 200 characters. (Think: tweet length).
    • Instagram: including hashtags in descriptions get more likes. Reciprocity tags (e.g. #followforfollow) instigate the most likes. (But don't be spammy about this. Aim for quality follows, not quantity).
    • Instagram: the most repinnable words include food, e.g. recipe, chicken, minutes, bake, cake, etc. Takeaway - non-food businesses should sprinkle some creative in posts here and there. My tongue-in-cheek contribution using 11 of the top repinnable word: Bake up a #scichat chicken dinner in 30 minutes with a one step no mix cake recipe with chocolate ingredients included! ;-)

    For a recap of the #SciChat on Twitter, visit my Storify here. Questions by Brittany Leaning produced some interesting experiential comments by attendees.

    What about you? Do you love sharing images more than words?

  • HOW TO: Share industry news and information with your CEO

    • By sarah
    • |
    • Monday, April 29, 2013

    Someone once told me that a great communicator will always be able to find a job. Why? Because good communicators make organizations, and, by default, their organizations’ leadership look good.


    [PHOTO CREDIT: Marketing Charts]

    A recent survey from CEO.com examined the ways in which 358 business leaders stay informed. The results? A heavy consumption of digital content. In fact, “3 in 4 CEOs aged under 50 say they ‘mostly consume information online." If you look at a breakdown of the content they’re reading online, it’s a combination of:

    • Business news
    • Industry news
    • Social networks, like Google+ and Facebook
    • Content creation on social networks and/or blogs

    The survey results show that almost 60% of all CEOs prefer text-based content versus visual, video and audio. And, they’re not only consuming information, they’re creating, curating or aggregating on social networks, too. This is a great starting point for thinking about how you communicate with your CEO (and, if applicable, the entire leadership team).

    While visual components in an email, newsletter or press release are great to enhance a story or as a supplement for visual learners, there’s still credibility and reliability in digital text. There is a time and a place for visuals and images, but when communicating with a CEO, it’s likely they’ll prefer text over anything else.

    And, the way that text is presented matters.

    If you know that your CEO dedicates a significant amount of time to researching business and industry news, then help him or her develop a more efficient process. For example:

    • Utilize IFTTT (if this then that) to set up RSS alerts for their favorite news outlets;
    • Download a news consumption app like Flipboard or Feedly for their smartphone or tablet; and
    • Set up Twitter lists so they can easily monitor their favorite feeds.


    Put in the man hours so they don’t have to!
    Create a “News You Can Use” daily overview of the four to six stories you think your CEO may be most interested in. Have it in his or her inbox before 8:30 a.m. and you’ll provide amazing value, plus be in-the-know on industry news and trends.

    Are you a Tracky client?
    There’s an easy way to share this information with your CEO. Create a “News You Can Use” group, then, add you, your CEO and anyone else from the leadership team who wants daily news and information. Create a track for each week, or, each day and share your articles in the discussion. They’ll have a running archive of everything they need to know in one place. (TIP: You can also make tracks public if you want to share your great research. And, your CEO can tweet them when they’re done reading.)


    Sharing information with your CEO isn’t about inundating them with everything, but about being the best curator possible. Think of yourself as an information filter and gatekeeper. You separate the wheat from the chaff -- only the best, most important and most urgent makes it through. And, when something urgent and important or breaking hits the news cycle, be the first to get it to your CEO.

    This survey is a great reminder to think about how you communicate with your CEO. Do you know your CEO’s communication preferences? If you’ve never asked, use this as an opportunity to find out.

    Want to set up a “News You Can Use” process for your CEO? Email jennifer@tracky.com or sarah@tracky.com to get started.

  • Instagram + Social Collaboration + Dot Complicated = Photo GIVEAWAY

    • By sarah
    • |
    • Thursday, April 11, 2013

    Instagram giveaway

    I had the opportunity to share “10 of the most popular photos on Instgram,” for Dot Complicated, a subscribe-only community led by marketing maven Randi Zuckerberg (@randizuckerberg).

    If you’re a fan of the filter-loving, photo friendly network Instagram, then many of these photos probably won’t come as a surprise to you. In fact, we’d wager a bet you’ve shared one or more of them. So, tell us!

    Tell us what types of photos you share on Instagram in the comments of the Dot Complicated post and you could win a $50 credit to Instacanvas or a digital copy of Sarah’s new book, [RE]FRAME: Little Inspirations For A Larger Purpose -- courtesy of Tracky.

    Simply follow the instructions in the Rafflecopter widget here.  The giveaway runs now through Monday, April 15, at 12 a.m. EST.




  • Recap of Likeable Media post: 9 Social Media #Workhacks To Make Your Company More Likeable Online

    • By jennifer
    • |
    • Monday, April 8, 2013

    Being "likeable" online almost always involves being able to quickly and sincerely connect and communicate with your customers. But for small businesses, keeping up with the conversations across multiple networks can be challenging. That's one reason why Sarah Evans and the Tracky team are constantly scoping out new productivity #workhacks to save time and make workflows more effective.

    Likeable MediaSo we particularly appreciate the kind folks at Likeable Media for the opportunity to guest post about social media #workhacks on their blog! As a company that drives measurable results with the slogan: "We are the people behind your next social media success story," and has written a book about "Likeable Business," the Likeable team knows how to put social media to work for their clients.

    Sarah Evan's post lists nine #workhacks for being more productive in your day and in your social media communications, plus some tools and formulas you might not know about. So head on over to the Likeable post to get these valuable tips that can make your company more likeable with less effort!

    social media spend

    Source: Customer Think

  • Recap from Guy Kawasaki Google+ PR Expert Hangout

    • By sarah
    • |
    • Monday, February 4, 2013

    At Tracky we’re completely dedicated, nay, obsessed with productivity and collaboration. It’s why I love working with the platform (and, of course, the team). Part of the reason I created the Google+ PR Community is so that the members could explore a better way to work, together.

    To help us along, more than 20 marketing and PR experts have committed to sharing their wisdom over the next few months. Most recently, New York Times’ best selling author, Guy Kawasaki (@guykawasaki) taught us how to use Google+ (and social media in general) to curate and share compelling content.
    The complete Hangout is here for your viewing pleasure, but I also wanted to share a few of my favorite tips and takeaways:

    1. Guy can’t live without these Google Chrome extensions (and I highly recommend them, too!): Buffer, DoShare, Nuke Comments and Replies and More for Google+.
    2. A community approach to social media? Not Guy. His value is providing quality, curated content all day, everyday. He treats social media like NPR; great content with “telethons” (e.g. his book promos) thrown in.
    3. How does he find stories? Primarily through Alltop (@alltop). You can create your own collection of RSS feeds based on your interests.
    4. How can you get a lot of social media shares? A) Post great stuff; B) Make sure you include a photo or embedded video; C) Pictures of dogs and cats seem to work; D) Weekday mornings get best engagement in Guy’s community.

    Now, enjoy Guy’s Hangout, and, if you want to share what you learn, feel free to tag with #PRhangout.

    Guy Kawasaki Hangout

    If you love productivity as much as me, check out Tracky to manage your professional, personal and social life (it rocks!). Questions? Email me at sarah[at]tracky.com.

    You can also check out Guy’s latest book, “APE: Author, Publisher, Entrepreneur -- How to Publish a Book,” available now.

  • Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond

    • By sarah
    • |
    • Monday, November 26, 2012

    Thanks to Brian Solis (@briansolis) for letting us share about open social collaboration on his blog. We're not the only ones who predict that platforms, like Tracky, will take over the enterprise in 2013.

    Read all about it here: Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond.

    People become authoritative by sharing what they're getting done

  • HOW TO integrate social collaboration in your PR 2.0 strategies

    • By sarah
    • |
    • Tuesday, October 30, 2012

    Post by Sarah Evans, Tracky's Chief Evangelist

    For the past year, I’ve been on a quest to spread the word about open social collaboration and productivity and why it is the key to social media success and essential to every public relations professional. According to analysts at Altimeter Group, enterprise collaboration drives business value in four ways:

    1. Encourages sharing;
    2. Captures knowledge;
    3. Enables action; and
    4. Empowers people

    Funny – these business values directly relate to what we, as PR professionals, strive to do everyday. So, how does open social collaboration fit in?

    Get the answer and the full post here!

  • Stay on top of your social productivity: Tracky now integrated with Buffer

    • By sarah
    • |
    • Tuesday, October 30, 2012

    Post by Sarah Evans, Tracky's Chief Evangelist


    We’re celebrating social collaboration news in the Tracky HQ today. Why? Tracky now works with our favorite social sharing platform,
    Buffer. Go team!


    Buffer lets you schedule social content and post it via your favorite social networks, like Twitter, Facebook and Linkedin. Fill up your Buffer once a day (or as you’d like) and they automatically post for you at a time your prefer. Spreading out your social posts increases the likelihood your content will be re-shared and liked by more people in your networks.

    This means Tracky is now the most fun online organization, collaboration and productivity platform you'll ever use.

    Why use the Buffer + Tracky combo? Simple. People become authoritative by sharing what they’re getting done. If you’re trying to find new, innovative ways to share content or celebrate what you’re getting done, this is it. By making a track public and sharing it online you allow others to see what you’re working on, additional discussions and files related to what you’re working on.

    For example, let’s say you have an event coming up and you’re looking for speakers, attendees, sponsors, etc... You can plan and promote the entire thing right in Tracky. (Want to know how? We’ll give you a demo that will change your world. Email sarah@tracky.com.)

    There’s a lot of other cool perks to the integration, like:


    Here’s how it easy it is to share:

    Once you click the “Share with Buffer” link in the drop down box, you may be prompted to make your information public. This means your information is currently marked as “private” or “secret” and cannot be viewed by anyone outside of Tracky.
    If you decide to share your information publicly, you’ll see a Buffer dialogue box where you can edit your message and schedule it to post to social networks you integrate with the platforms.

    Not familiar with Buffer and want more info? Cool. You can check them out here or you can always tweet co-founder Leo Widrich @leowid.

    Try Tracky out for free today!

  • Why Political Campaigns Need a Social Productivity and Collaboration Platform

    • By sarah
    • |
    • Tuesday, October 30, 2012

    “...activity on social networking sites is shaping up to be a new predictor of elections results this year...” - Wall Street Journal

    We know that social media is a great tool for connecting with constituents, monitoring sentiment and promoting a candidate. But, did you know there’s a way to both utilize social media and privately plan every aspect of a campaign from the same platform? If a social productivity tool isn’t part of your mix, you’re missing out. Set aside 30 minutes to get familiar with Tracky and you’ll invest hours upon hours back in your campaign. [TIP: Schedule a personal demo for your campaign, or check out this module.]

    From managing your GOTV strategy to donation database management, social productivity platforms makes the tactical level execution much easier.

    Tracky is a platform for those who are tired of using separate tools for task management, instant messaging, email, files and calendars. When you communicate with your entire campaign team, volunteers and donors (and eventually constituents) via Tracky,you’ll create the most streamlined communication and execution process you’ve ever experienced.



    Keep everything in one place. Public and private.

    Everything lives in this “one” place. You can assemble people and ideas into “groups” - and, you can create as many groups as you’d like. For example, you can set up groups for:

    • Events
    • The communication team
    • Volunteers and volunteer subsets
    • Social media strategy
    • Citizens and/or constituents


    We created one platform where you can manage the most private of information and then, when and if you’re ready, share it publicly.

    Within your group you create “tracks,” or things you need to get done. Once you invite your team to Tracky, you can easily add them to tracks they’re responsible for, throw in a deadline, drag and drop applicable attachments, have discussions about your projects and more.

    This simple and cohesive delegation process eliminates the confusion over who is responsible for what and allows you to get a project update whenever you’d like.

    By the way, you don’t always need to be on Tracky.com to respond to tracks. Email notifications (set to your preferences) and the mobile app allow for in-line replies that automagically populate the discussion area of tracks.



    And, if you really want to amp up engagement, you can get your prospective volunteers, donors and citizens involved too - and they don’t necessarily need to be signed up.

    Tracky can integrate with your website or blog through an embeddable form. It allows people to share information with you or a group simply by filling out a customized form on your site. All entries come in through a track, and, by replying in the discussion you actually respond back to the individual. (If you need technical assistance with this, don’t worry. We can help.)


    This is an example of a feedback form we use at Tracky.


    Try doing all that with just email.

    Want to know more about how to create a group or tracks? Check out these super-quick FAQs.

    How else can you use Tracky to manage every aspect of your campaign? Set up groups for important things like:

    1. GOTV (Get Out The Vote) Strategy. Imagine a world where you can break out every single GOTV task, assign people immediately and allow them to check it off when complete. It doesn’t need to be a dream. Make it a reality.
    2. Voter Sentiment. Tracky allows real-time file creation (e.g. spreadsheet, document) and collaboration. Never again worry whether you have the correct version of a document. You can even create subtracks for key issues.
    3. Volunteer Coordination. Each time a new volunteer signs up for your campaign, invite them to sign up for Tracky. We can even work with you to create a custom email or letter to show them how they’ll use it.
    4. Research and Media Assets. Create a group for important research you want to reference and archive your campaign photos, videos, etc. You can even assign category tags so you can easily search later.
    5. Social Sharing. Each public track has the ability to be shared via Twitter, Facebook and email. Create one track for each tweet or Facebook post you want people to share. Add those who you want to share the information and allow them to check it off when complete. Who knew managing your campaign ambassadors could be so efficient?

    Are we mobile? Of course we are. Tracky has a mobile app for iOS devices and our mobile browser is great for on-the-go reminders and updates from any mobile device.

    You can find Tracky on Twitter, Facebook and AngelList.

    Want to get started? We’re here to help. Email our chief evangelist Sarah at sarah[@]tracky.com

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