We “disrupt” your day to bring your attention to a serious matter:
Work is broken.
The average worker wastes about two hours per day on unproductive activities. Yep, one-quarter of the “work” day is spent doing personal tasks like casual internet browsing, water cooler talk and taking care of our personal business like research and errands and just generally spacing out. It adds up to a $759 billion salary-suck for employers who pay salaried workers to perform, not play.
Bad behavior aside, another aspect of this issue is that most employees don’t know what their priorities are, don’t feel valued and aren’t given the tools they need to be more productive.
Enter: an opportunity. Better yet, enter disruption.
Disrupt or die was the essence of Marc Benioff’s keynote at CES last week. Marc is the acclaimed Founder and CEO of Salesforce, the first cloud company to reach $1 billion in revenue. Yes, Salesforce owns “competitive” products to Tracky and we’ve played with that notion in good fun. But Tracky isn’t just an app, a conversation tool or a little add-on that makes companies feel good about their attempts at social business, while they’re not really going “all in.”
We built Tracky from the ground up to be: openly collaborative, social, integrated, private and public, productive, scalable, discoverable, flexible, transparent and mobile.
Tracky is a work hub. It’s a platform that squarely aims at the myriad reasons why work is broken and applies a wholesale fix. It’s an integrated workflow solution that encompasses the core elements of what makes up “work” for us knowledge workers and makes them more social, effective and portable.
Hat tip to Mr. Benioff for this solid advice to businesses that wish to see long-term success:
- Be disruptive.
- Invest in community.
- Be transparent. Be in the cloud.
- Stay ahead of the curve.
Indeed. We are and we will. We’ll be talking more about these and our own vision nuggets in the weeks and months to come.
It’s time to fix work and drastically alter the way we communicate, collaborate and share our workflows.
In the interest of fast iteration to meet our users’ needs, we just launched a couple product updates today as well, including: saved sort and activity headers (Today / Yesterday / Older). Please let us know what you think inside the Feedback tab, or send us a note.