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Contents tagged with social business

  • It's time to disrupt

    • By jennifer
    • |
    • Thursday, January 17, 2013


    We “disrupt” your day to bring your attention to a serious matter:

    Work is broken.

    The average worker wastes about two hours per day on unproductive activities. Yep, one-quarter of the “work” day is spent doing personal tasks like casual internet browsing, water cooler talk and taking care of our personal business like research and errands and just generally spacing out. It adds up to a $759 billion salary-suck for employers who pay salaried workers to perform, not play.

    Bad behavior aside, another aspect of this issue is that most employees don’t know what their priorities are, don’t feel valued and aren’t given the tools they need to be more productive.

    Enter: an opportunity. Better yet, enter disruption.

    Disrupt or die was the essence of Marc Benioff’s keynote at CES last week. Marc is the acclaimed Founder and CEO of Salesforce, the first cloud company to reach $1 billion in revenue. Yes, Salesforce owns “competitive” products to Tracky and we’ve played with that notion in good fun. But Tracky isn’t just an app, a conversation tool or a little add-on that makes companies feel good about their attempts at social business, while they’re not really going “all in.”

    We built Tracky from the ground up to be: openly collaborative, social, integrated, private and public, productive, scalable, discoverable, flexible, transparent and mobile.

    Tracky is a work hub. It’s a platform that squarely aims at the myriad reasons why work is broken and applies a wholesale fix. It’s an integrated workflow solution that encompasses the core elements of what makes up “work” for us knowledge workers and makes them more social, effective and portable.

    Hat tip to Mr. Benioff for this solid advice to businesses that wish to see long-term success:

    •     Be disruptive.
    •     Invest in community.
    •     Be transparent. Be in the cloud.
    •     Stay ahead of the curve.

    Indeed. We are and we will. We’ll be talking more about these and our own vision nuggets in the weeks and months to come.

    It’s time to fix work and drastically alter the way we communicate, collaborate and share our workflows.

    In the interest of fast iteration to meet our users’ needs, we just launched a couple product updates today as well, including: saved sort and activity headers (Today / Yesterday / Older). Please let us know what you think inside the Feedback tab, or send us a note.

  • Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond

    • By sarah
    • |
    • Monday, November 26, 2012

    Thanks to Brian Solis (@briansolis) for letting us share about open social collaboration on his blog. We're not the only ones who predict that platforms, like Tracky, will take over the enterprise in 2013.

    Read all about it here: Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond.

    People become authoritative by sharing what they're getting done

  • Why your business needs social social collaboration

    • By jennifer
    • |
    • Thursday, November 8, 2012

    Let's start with the positive: it's time to celebrate the doers!

    And now the negative: most business processes are broken. There's more to do than ever. Workflow isn't discussed much. Accountability is lacking.

    But as Sarah Evans shared with the PubCon crowd last month in her presentation, "Why Companies Need Social Collaboration and What to Do About it," the goals of social collaboration include: improving upon what you're already doing, planning for the future and (this is a good one) working better, not more. That's a welcome invitation considering that every two days, humankind creates more data than we did from the dawn of history until 2003. We're swimming in data and connections. And our personal lives are suffering for it.

    Sarah encourages us to change our workflow so that we can stop the glorification of busy, improve our business' value, feel better about what we're getting done and ultimately, spend more time with the people that matter most.

    change your workflow

  • For businesses to thrive now and into the future, you'll need to collaborate - #SocBizChat Recap

    • By jennifer
    • |
    • Wednesday, October 31, 2012

    Last week, Sarah Evans and I participated in a lively Twitter chat hosted by CMSWire, a web magazine focused on social business, customer experience and document management.

    The topic was: Social Business - Evolution of Collaboration in the Enterprise (#SocBizChat) - the current state of enterprise collaboration and what it spells for the future. A notable list of panelists drove the chat with a ton of combined experience and insights.

    This is a topic near and dear to our hearts here at Tracky. Socially focused businesses know that their future success hinges on the adoption of collaborative cultures. Yet sadly, most businesses still favor email for community and file sharing, bogging workers down in information pollution and hating life due to disconnected workflows and the negative emotions that are a natural result.

    For those of us who are proponents of social collaboration and its myriad benefits, we can get a little off in the weeds, buried under the remarkable amount of data and trends in the space. This chat was very productive because it distilled some salient points into 140 characters or less, helping us all to learn from each other and drive collaboration forward in our circles.

    CMSWire’s questions for the participants were:

    1. Define collaboration. 
    2. We've come along way since Intranet 1.0. What are the most important elements of today's collaboration and communication tools? 
    3. How has the adoption of social in the enterprise changed the concept of collaboration? 
    4. Name three primary challenges for collaborative organizations & how they can be overcome. 
    5. How will collaboration strategies and supporting tools evolve in the next two years?
    6. Bonus: Will it be possible to survive as a non-collaborative company in the future?

    I’ve curated some of my favorite tweets, and some of the top tweets from the chat. View the story "Evolution of Collaboration in the Enterprise - @CMSWire #SocBizChat Recap" on Storify

    And, here is a list of the #SocBizChat Panelists:

    •  Billy Cripe, Principal and Founder at BloomThink — @billycripe
    •  David Coleman, Managing Director of Collaborative Strategies, Consultant and Writer for GigaOM PRO — @dcoleman100
    •  David Lavenda, Vice-President of Marketing at — @dlavenda
    •  Deb Lavoy, Director of Product Marketing for Social Media at Opentext — @deb_lavoy
    •  Hyoun Park, Principal Analyst at Nucleus Research — @hyounpark
    •  Kevin Conroy, President and Founder of Blue Rooster — @seattlerooster
    •  Colin Perez, Marketing Manager for Blue Rooster — @bluexperience
    •  Oscar Berg, Digital Strategist, Business Analyst and Senior Consultant, Enterprise Collaboration at Avega Group AB — @oscarberg
    •  Tom Petrocelli, Social Enterprise Senior Analyst for ESG — @tompetrocelli
    •  Kimberly Samuelson, Director of Goverment Marketing/Analyst Relations at Laserfiche — @ECMchick
    •  Dan Keldsen, President and Chief Innovation Officer at Information Architected — @dankeldsen
    •  Maria Ogneva, Head of Community at Yammer — @themaria
    •  Jacques Pavlenyi, Market Segmenet Manager for Messaging and Collaboration at IBM — @mediamutt
    •  Zena Weist, Vice President of Strategy at Expion — @zenaweist
    •  Jeff Seacrist, Vice President of Product Marketing, Partner Solutions at Webtrends — @jeffseacrist
    •  Mark Klinchin, CTO at MetaVis Technologies — @mklinchin
    •  Rich Blank, Solutions Engineer at NewsGator, Blogger — @pmpinsights
    •  Christian Buckley, Director of Product Evangelism at Axceler, Microsoft MVP — @buckleyplanet
    •  Jennifer Mason, Senior SharePoint Consultant at Rackspace Hosting, Microsoft MVP — @jennifermason
    •  Mike Ferrara, Director SharePoint Platform Services, Hyperion Global Partners — @mikecferrara
    •  Tony White, Founder and CEO of Ars Logicia — @arslogica
    •  Alex Manchester, Senior Consultant at Step Two Designs — @Alex_Manchester
    •  Dustin Collis, Technology Partner at Navigation Arts — @collisindc

    You can see the entire #SocBizChat thread here if you’re interested.

  • 34 social collaboration tips to help you get ahead in business

    • By sarah
    • |
    • Tuesday, October 30, 2012

    By: The Tracky Team

    1. Use an open, social collaboration platform. Platforms, like Tracky, allow people to work together, better and develop a more efficient workflow.
    2. Give your existing content life through scheduled posts. Work with your team to schedule older, evergreen blog posts to be posted via social networks at ongoing intervals (e.g. once every three months). Use a tool like Tweetdeck or Hootsuite to schedule.
    3. Plan a weekly social editorial calendar. Editorial calendars are an essential part of your content marketing and engagement strategy. Don’t forget to plan earned and paid social tactics to promote it once live. (Here’s a resource to help you get started.)
    4. Keep remote workers connected. Don’t only rely on email for staying in touch with remote workers. Integrate video meetings, phone calls and instant messaging into the mix. Another great exercise? Collaborate on something real-time using Google Docs.
    5. Funnel social media response opportunities to the most appropriate person. No one is an expert in all areas of business, so why would you pretend? Set up a group track where your community manager or social media editor can funnel response opportunities from other key players on the team. If someone tweets you about a technical question, have your lead developer respond.
    6. Change your email work flow. Experiment with only using email for: launching a project, urgent requests and important, but not task-oriented communication (e.g. company memo). If you have a quick question, pick up the phone or use instant messaging. Try this for one week. Everything else? Route it through your social collaboration platform.
    7. Define your quadrants. Work better, not more. Read up on Covey’s four quadrants and make sure you live in quadrants one and two.
    8. Break down social sharing into bite sized tasks and delegate appropriately. For example, remind team members to always tag (e.g. @)
    9. Make collaborating and work more fun, in general, by integrating tools that are fun. Fun = productivity, too.
    10. Set up your social PR tactics under these umbrellas: Content marketing and inbound marketing (producing content, lead generation/acquisition, establish authority, SEO, etc…); Engagement (making connections you might not have otherwise made); Collaboration and productivity; Proactive and reactive media opportunities and Monitoring (self, clients, partners and competition).
    11. Schedule your social posts. Why waste all your good information at once? Spreading out your social shares means more opportunities for online interaction. Create a shared place where you and your team submit ideas, links, etc... Then use Buffer (it’s already integrated with Tracky) to schedule and share.
    12. Check out IFTTT to see if integrates with stuff you already use. Automate certain tasks that should be automated and make your life easier. Get out of the minutia and concentrate on the really important things, like collaborating with other doers.
    13. Use Statigram to manage your Instagram accounts. Include links (and archive them) to photos team members should share on social accounts. Create a track where you can easily delegate.
    14. Know your social sharing strategy and house it where team members have easy access (ahem, like in a track).  Here goes: 1) mention (@) company name, co-founders, co-workers, investors and/or advisers (depending on the post); 2) include essential hashtags (if there are a lot of associated hashtags focus on most important first, then include others in future posts); 3) DM people who might like to share, with a request to RT; 4) Share post two to three times over 2 weeks, then once a month for 3 months, then once every other month (from company account and work-affiliated accounts).
    15. Track your progress with milestones. Spreadsheets can be too heavy and aren’t “living” documents. How about using a milestone marker to alert team member of progress?
    16. Take collaborative notes. Use Google Docs to keep a live note-sharing activity going during meetings. When the meeting is done assign one person to extract follow up tasks and archive the document. (We use Tracky to do this. Duh!)
    17. Think community! People don’t like to be preached to. Rather, they like to be engaged with things that interest them. Whether using collaboration for marketing, development, planning or other - make the tasks, ideas, events etc. fun and engaging. Think: unicorns and rainbows for all.
    18. Create tasks that are rewarding, fun and easy to check off. Teams scan through their tasks and look for the ones that will be fun, quick and rewarding. Keep that in mind when creating them. Break them down into bite-size morsels - yum! Your army will get tricked into doing more and love it!
    19. Get the whole team involved with your collaboration. Don’t just create tasks and leave them unassigned, break them down and assign a group to the effort. Better results will be achieved together.
    20. Set mini-goals and then reward the participants - often. As often as possible, create rewards for the doers. A Starbucks gift card, a lunch, a thank you comment on their Twitter stream. It makes a difference and stimulates participation.
    21. Practice real-time collaboration. Set a goal to complete a collaborative process such as writing a blog post using Google Docs. Define brequirements for collaborators and complete as quickly as possible without distractions. Everyone will be amazed at the work completed in short order. That’s how we created this list.
    22. Think long-term. For true, successful collaboration you need buy-in from the participants. There are so many productivity apps today; it makes it tough for users to commit. Find one that is person-centric, not company-centric. It needs to be your account for life and include discovery elements (e.g. other events, projects, people to connect with). It should be flexible enough to grow with you over time.
    23. First, define your objectives! Since collaboration = working together to achieve a goal, define your goals from the outset. This begins with at the top (the “WHY”) and trickles down to the daily, repetitive tasks that you and your team do but still matter in the context of the big picture. Plus, when you have attainable daily, weekly and monthly goals, you get that precious feeling of accomplishment
    24. Then, define your workflows. Since workflows are simply repetitive processes, you should be able to template a lot of what you’re working on. The key here is template within the collaboration platform that you’ve chosen (hint: make sure that easy templating of projects is available before you dive in).
    25. Use email as a facilitator, not as your collaboration team’s home base. Email is still critical for enterprise collaboration (146 billion corporate emails are sent per day, vs. 2.5 billion Facebook posts and 400 million tweets). BUT, it shouldn’t be the gathering place or the time-suck trap where productivity goes to die. Email should be used mainly for notification alerts of activity in your collaboration system to re-engage people.
    26. The social business is mobile. Don’t alienate collaborators with an either/or proposition of a great mobile app or a robust desktop platform. Go with a platform and workflow that allows flexibility. Mobile + web collaboration FTW.
    27. Be authentic. What’s the point of social collaboration after all, if you’re hiding behind corporate walls? You represent your own brand and your company’s objectives. Strive for authenticity, transparency (appropriate for your enterprise) and a certain level of judiciousness (meaning, don’t share TMI, but be real when you do share).
    28. Find your evangelists and let them ideate for you. Social collaboration is about connecting, working, sharing, learning and discovery. The right tools will help you identify the “doers” and the “sharers” inside and outside of your organization. When you find them, herd them like rare alpacas into groups all their own. And give them wings. Use the platform to provide objectives and direction but let your rock stars start a passion party of ideas and strategies all their own.
    29. Be a troll - to learn, not to pry. A great thing about collaborating is that the cream of the crowd to rise to the top and it can provide inspiration in ways you never imagined. Join as many groups/projects as you reasonably can, if nothing more than to listen to the conversations and gain insights into people, workflows, customer sentiment, etc.. Trolling isn’t creepy when it’s for your social business’ greater good.
    30. Be secret, private and public. An oxymoron? Nope. Tracky, for instance, has uber-flexible privacy controls so that undersharing and oversharing are left to kindergarten recess and Facebook, where they belong.
    31. Don’t be a file hog. (File) sharing is de rigueur in the social business. Email was meant for communication, not for file sharing. Your computer is a great place for you to find things, but doesn’t facilitate quick research for your team. And why would you use a separate file sharing system than the productivity platform that makes you the get-it-done rock star that you are? Securely store your files in the cloud (within the right collaboration platform, of course).
    32. Include your customers. You should be able to set up inclusive-yet-selective groups that give the crowd the ability to chime in. Set specific objectives and moderate these groups but you can make major inroads into better customer relationships by including the few in a transparent conversation.
    33. Find the others. Technology allows us to find and connect with other like-minded people and businesses. Find these “others” and collaborate with them. Even if it’s not direct bottom-line work, you might find that your greatest ideas stem from the candid exchanges that are philosophical, commiserate, disclosing in nature.
    34. Share what you’re getting done! Hoarding your progress is so web 1.0. It’s OK if you’re not done yet: just share what you’re working on, why and ask for input if needed. Again, transparency, inclusiveness and openness are keys to the social business. Make sure that you choose a collaboration platform that allows you to toot your own horn when you’re ready to share your next-big-accomplishment with your team and the world.


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