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Contents tagged with open social collaboration

  • Cox Business lets us explain, “What the heck is @Tracky?”

    • By sarah
    • |
    • Thursday, March 28, 2013

    SXSW Interactive allows interactive providers of all shapes and sizes to come together under one (big) roof. Team members David, Jennifer and I were there repping the Tracky spirit. As we talked about Tracky with others, inevitably the first question we received was, “What the heck is that?” And, if we replied, “Open social collaboration,” many times we were rewarded with a blank stare.

    Why? Open social collaboration is an evolution and integration of project management and social media. It’s new...still in its infancy, so there’s no analogy that really works to set context. But, once people get in the platform, typically an “a ha!” moment occurs and they see how this one platform can make their personal and professional lives come together--allowing them to get more done.

    That’s why I, as Tracky's Chief Evangelist (@PRsarahevans), was interviewed by Cox CommunicationsMartin Jones at SXSWi--to provide a more personal explanation about Tracky and what we do.

    Consider this your quadrant II, learning moment of the day. Enjoy!

    Sarah Evans, Tracky Chief Evangelist

  • It's time to disrupt

    • By jennifer
    • |
    • Thursday, January 17, 2013


    We “disrupt” your day to bring your attention to a serious matter:

    Work is broken.

    The average worker wastes about two hours per day on unproductive activities. Yep, one-quarter of the “work” day is spent doing personal tasks like casual internet browsing, water cooler talk and taking care of our personal business like research and errands and just generally spacing out. It adds up to a $759 billion salary-suck for employers who pay salaried workers to perform, not play.

    Bad behavior aside, another aspect of this issue is that most employees don’t know what their priorities are, don’t feel valued and aren’t given the tools they need to be more productive.

    Enter: an opportunity. Better yet, enter disruption.

    Disrupt or die was the essence of Marc Benioff’s keynote at CES last week. Marc is the acclaimed Founder and CEO of Salesforce, the first cloud company to reach $1 billion in revenue. Yes, Salesforce owns “competitive” products to Tracky and we’ve played with that notion in good fun. But Tracky isn’t just an app, a conversation tool or a little add-on that makes companies feel good about their attempts at social business, while they’re not really going “all in.”

    We built Tracky from the ground up to be: openly collaborative, social, integrated, private and public, productive, scalable, discoverable, flexible, transparent and mobile.

    Tracky is a work hub. It’s a platform that squarely aims at the myriad reasons why work is broken and applies a wholesale fix. It’s an integrated workflow solution that encompasses the core elements of what makes up “work” for us knowledge workers and makes them more social, effective and portable.

    Hat tip to Mr. Benioff for this solid advice to businesses that wish to see long-term success:

    •     Be disruptive.
    •     Invest in community.
    •     Be transparent. Be in the cloud.
    •     Stay ahead of the curve.

    Indeed. We are and we will. We’ll be talking more about these and our own vision nuggets in the weeks and months to come.

    It’s time to fix work and drastically alter the way we communicate, collaborate and share our workflows.

    In the interest of fast iteration to meet our users’ needs, we just launched a couple product updates today as well, including: saved sort and activity headers (Today / Yesterday / Older). Please let us know what you think inside the Feedback tab, or send us a note.

  • Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond

    • By sarah
    • |
    • Monday, November 26, 2012

    Thanks to Brian Solis (@briansolis) for letting us share about open social collaboration on his blog. We're not the only ones who predict that platforms, like Tracky, will take over the enterprise in 2013.

    Read all about it here: Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond.

    People become authoritative by sharing what they're getting done


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