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  • Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond

    • By sarah
    • |
    • Monday, November 26, 2012

    Thanks to Brian Solis (@briansolis) for letting us share about open social collaboration on his blog. We're not the only ones who predict that platforms, like Tracky, will take over the enterprise in 2013.

    Read all about it here: Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond.

    People become authoritative by sharing what they're getting done

  • Why your business needs social social collaboration

    • By jennifer
    • |
    • Thursday, November 8, 2012

    Let's start with the positive: it's time to celebrate the doers!

    And now the negative: most business processes are broken. There's more to do than ever. Workflow isn't discussed much. Accountability is lacking.

    But as Sarah Evans shared with the PubCon crowd last month in her presentation, "Why Companies Need Social Collaboration and What to Do About it," the goals of social collaboration include: improving upon what you're already doing, planning for the future and (this is a good one) working better, not more. That's a welcome invitation considering that every two days, humankind creates more data than we did from the dawn of history until 2003. We're swimming in data and connections. And our personal lives are suffering for it.

    Sarah encourages us to change our workflow so that we can stop the glorification of busy, improve our business' value, feel better about what we're getting done and ultimately, spend more time with the people that matter most.

    change your workflow

  • For businesses to thrive now and into the future, you'll need to collaborate - #SocBizChat Recap

    • By jennifer
    • |
    • Wednesday, October 31, 2012

    Last week, Sarah Evans and I participated in a lively Twitter chat hosted by CMSWire, a web magazine focused on social business, customer experience and document management.

    The topic was: Social Business - Evolution of Collaboration in the Enterprise (#SocBizChat) - the current state of enterprise collaboration and what it spells for the future. A notable list of panelists drove the chat with a ton of combined experience and insights.

    This is a topic near and dear to our hearts here at Tracky. Socially focused businesses know that their future success hinges on the adoption of collaborative cultures. Yet sadly, most businesses still favor email for community and file sharing, bogging workers down in information pollution and hating life due to disconnected workflows and the negative emotions that are a natural result.

    For those of us who are proponents of social collaboration and its myriad benefits, we can get a little off in the weeds, buried under the remarkable amount of data and trends in the space. This chat was very productive because it distilled some salient points into 140 characters or less, helping us all to learn from each other and drive collaboration forward in our circles.

    CMSWire’s questions for the participants were:

    1. Define collaboration. 
    2. We've come along way since Intranet 1.0. What are the most important elements of today's collaboration and communication tools? 
    3. How has the adoption of social in the enterprise changed the concept of collaboration? 
    4. Name three primary challenges for collaborative organizations & how they can be overcome. 
    5. How will collaboration strategies and supporting tools evolve in the next two years?
    6. Bonus: Will it be possible to survive as a non-collaborative company in the future?

    I’ve curated some of my favorite tweets, and some of the top tweets from the chat. View the story "Evolution of Collaboration in the Enterprise - @CMSWire #SocBizChat Recap" on Storify

    And, here is a list of the #SocBizChat Panelists:

    •  Billy Cripe, Principal and Founder at BloomThink — @billycripe
    •  David Coleman, Managing Director of Collaborative Strategies, Consultant and Writer for GigaOM PRO — @dcoleman100
    •  David Lavenda, Vice-President of Marketing at — @dlavenda
    •  Deb Lavoy, Director of Product Marketing for Social Media at Opentext — @deb_lavoy
    •  Hyoun Park, Principal Analyst at Nucleus Research — @hyounpark
    •  Kevin Conroy, President and Founder of Blue Rooster — @seattlerooster
    •  Colin Perez, Marketing Manager for Blue Rooster — @bluexperience
    •  Oscar Berg, Digital Strategist, Business Analyst and Senior Consultant, Enterprise Collaboration at Avega Group AB — @oscarberg
    •  Tom Petrocelli, Social Enterprise Senior Analyst for ESG — @tompetrocelli
    •  Kimberly Samuelson, Director of Goverment Marketing/Analyst Relations at Laserfiche — @ECMchick
    •  Dan Keldsen, President and Chief Innovation Officer at Information Architected — @dankeldsen
    •  Maria Ogneva, Head of Community at Yammer — @themaria
    •  Jacques Pavlenyi, Market Segmenet Manager for Messaging and Collaboration at IBM — @mediamutt
    •  Zena Weist, Vice President of Strategy at Expion — @zenaweist
    •  Jeff Seacrist, Vice President of Product Marketing, Partner Solutions at Webtrends — @jeffseacrist
    •  Mark Klinchin, CTO at MetaVis Technologies — @mklinchin
    •  Rich Blank, Solutions Engineer at NewsGator, Blogger — @pmpinsights
    •  Christian Buckley, Director of Product Evangelism at Axceler, Microsoft MVP — @buckleyplanet
    •  Jennifer Mason, Senior SharePoint Consultant at Rackspace Hosting, Microsoft MVP — @jennifermason
    •  Mike Ferrara, Director SharePoint Platform Services, Hyperion Global Partners — @mikecferrara
    •  Tony White, Founder and CEO of Ars Logicia — @arslogica
    •  Alex Manchester, Senior Consultant at Step Two Designs — @Alex_Manchester
    •  Dustin Collis, Technology Partner at Navigation Arts — @collisindc

    You can see the entire #SocBizChat thread here if you’re interested.

  • Tracky's chief evangelist contributes to @Sprinklr's new e-book on how to scale social media for the enterprise client

    • By sarah
    • |
    • Tuesday, October 30, 2012

    Large organizations tend to be at a disadvantage with social media. They often experience the “too big to scale” phenomenon. Questions like who will lead social media efforts to implementing a social media policy overwhelm executives. While there’s lots of free advice available on the interwebz, you’ll likely spend a lot of time trying to pull the bits and pieces together into a skeleton of a plan. That's not a good use of anyone's time.

    open social collaborationSocial media management system Sprinklr just released a comprehensive thought leadership e-book on how the enterprise world can scale social. If there’s one thing all 30 experts agree on, it’s that it can be done. It's one of the main reasons we invented Tracky, a social collaboration platform that can handle the largest of brands. We believe that in order to scale social you need to first scale your project and time management. If you currently function in chaos, you can expect your social media efforts to get the same results.

    Tracky chief evangelist Sarah Evans (@PRsarahevans) covered "How to Scale the Social Media Corporate Team at the Enterprise Level" (page 29). Her most important tip is to provide your corporate social media team with the tools and equipment they need to do their jobs. As important as the hardware and tech gadgets is your social collaboration platform -- it can make or break your team's effectiveness.

    corporate social media management

    As you read this great resource from Sprinklr, think about how Tracky can assist your team. We're always here to chat. Email Sarah at sarah<at>

    You can check out the entire (free) e-book, below. And, here’s a list for all contributors who are active on Twitter.

  • Does social media have a negative impact in the workplace?

    • By sarah
    • |
    • Tuesday, October 30, 2012

    The short answer, no. Sort of.

    Recently this survey information was released: 

    “More than 38% of people feel that social media has negative impact on workplace productivity.”

    You know what I think? Social media benefit is in the eye of the beholder. 

    The thirty eight percent that think it has a negative impact probably still have the display on their VCR flashing. They are threatened by it, the same way the mobile phone was a threat, or the internet was a threat. Embraced as a tool to connect, collaborate and build community, social media is your ultimate weapon.

    Last week I jumped on the nationally-syndicated Jerry Doyle (@jerrydoyle) Show where I talked about why I think social media IS PRODUCTIVE for the workplace, even when it is disruptive.

    Listen to Sarah talk about social media on the Jerry Doyle show.

    Think about this. 

    The employee of yesterday spent work time reaching out to coworkers one-on-one to donate to their upcoming fundraiser. Today, the employee may spend the same amount of time, but reach more people via a Facebook page, internal email and a blog post. Your company is aligned with a doer and a social good activist. That looks good for everyone. Plus, your employee feels fulfilled and valued because they are working on something they’re passionate about, keeping them connected to purpose while still at work. 

    Companies spend billions sending people to trade shows, attempting to make meaningful connections, only to come home with nothing but a couple business cards that get tossed in the trash. I’m not knocking trade shows, just saying that there’s a better way to stay in touch and collaborate with the people you meet. For example, if you use Tracky and create a group for your next event, you can collaborate with these people as soon as you email them. Now they’re not just another contact in your address book or a business card in a pile.

    This fear of social media isn’t just in the United States. During my interview with Jerry, many of my Twitter friends shared their viewpoints. 

    Australians apparently are reticent about social media in the workplace, says @darrenwhitelaw with this comment: “@prsarahevans More than 1/3 of PR and comms bosses in Australia fear social media, thinking staff will waste time”

    It is the misuse and abuse of social media that gets a bad wrap. Instead of fearing it, educating your employees or yourself is a much more productive use of time. 

    In fact, the right social media platform can transform the workplace. Use of social media is even a decision factor when potential employees consider a position with an employer. No social media, no-want-to-work-for-you is the mindset of some. 

    Want to learn about how Tracky could change the way you think about social media in the workplace? Shoot me an email or a tweet @PRsarahevans.


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