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Contents tagged with editorial calendar

  • Recap: How to produce and share your blog's content more efficiently

    • By jennifer
    • |
    • Friday, February 22, 2013

    When you're in the trenches and heads down working all the time, it can be tough to disrupt your scrappy-but-still-running workflow to migrate to something more effective. But if you blog regularly or if you're a professional writer, you know that you can easily waste time by letting inefficient processes stick around.

    Liz StraussThat's why the subject of creating and sharing content is a great topic for prolific blogger Liz Strauss' "Successful Blog" and something that we are passionate about as well.  A big THANKS to Liz for inviting Sarah Evans to guest post about the process of writing content. In this post, Sarah divulges her best tips for replacing older, less effective blogging habits with new ones. And don't worry: it's really not painful. It just requires a little bit of process change, but the results will more than speak for themselves. Plus, you'll gain some free time to do other things. Who couldn't use a little more of that?

    Speaking of process change, people like Liz don't get to where they are without some serious workflow hacks that keep them at the top. Liz Strauss is one of the most influential business strategists and keynote speakers and is the founder of SOBCon, the high-touch business summit. Liz understands how people perceive a blog, product or experience and how brands can help create loyal customers. Her advice is heeded around the world. She's one of the best strategists and is an #unstoppabledoer for sure!

    Here are a few quick tip excerpts from the post for your tweeting pleasure:

    • #Blogging tip: create and group edit content real-time via Google Docs via @lizstrauss @prsarahevans (click to tweet)
    • #Blogging tip: create a shared editorial calendar in a shared platform - via @lizstrauss @prsarahevans (click to tweet)
    • #Blogging tip: be collaborative - research, ideas, writing & social sharing: via @lizstrauss @prsarahevans (click to tweet)

    Cheers to more productive and effective blogging!

    If you'd like to see how Tracky can help you collaboratively produce content, just let us know! We're happy to help.

  • HOW TO create and manage your social editorial calendar - Google+ PR Expert Hangout Recap

    • By sarah
    • |
    • Monday, February 11, 2013

    If you’re a communicator or marketer responsible for your brand’s editorial calendar, then you’re probably always looking for ways to plan better. What does “better” mean? The ability to produce more high quality work in a shorter time frame. What are some of the reasons you can’t produce as much content as you’d like? We’d venture to guess a few of these are culprits:

    • Email overload;
    • Too many files being shared back and forth; and/or
    • Various levels of content approval.

    We’ve been there. When you work with multiple people to produce, share or curate content it can get cumbersome or even, dare we say it, annoying.

    In 2013, our Chief Evangelist, Sarah Evans ,announced the launch of Google+ PR Expert Hangouts as part of the Google+ PR Community. As part of these efforts, she shares how we plan and execute on social editorial calendars for Tracky.

    PR - editorial calendar Hangout

    Watch the Editorial Plannning Hangout here

    Want to use Tracky to manage your editorial process (and more)? Email sarah<at >

    editorial calendar

    Calendar view example of an editorial planning group in Tracky

  • How to integrate HARO with Tracky

    • By sarah
    • |
    • Tuesday, December 4, 2012

    Do you use Help a Reporter Out (HARO)? If so, you’re checking three emails a day and potentially scanning 30-40 media queries. From those 30-ish, you follow up on one or two. Now, if you have a job where you work with multiple clients, you might want to follow up on more, but simply don’t have the bandwidth. I can help.

    Go from this:

    HARO email

    To this:

    HARO Tracky workflow

    I developed a workflow that simplifies the entire process, loops in the interview source, reduces the editing process, sets deadlines and lets you share the outcome (good or not). In fact, we’ve been able to respond to as many as three times the amount of applicable queries as we did prior to implementation. Here’s a prescriptive, step-by-step in the hopes of making it a more efficient resource for you.

    Using @Tracky, we input any media query (from HARO or another opportunity) into our Tracky PR group in an “Urgent Media Queries” track.

    When I identify an opportunity, I automatically open my “Urgent Media Queries” track and create a subtrack. I title the track, as follows:

    [Name of referral source, e.g. HARO] [Title or topic of query] [Name of interview source]

    HARO track

    In the discussion area of the track I include:

    • Query details;
    • Request for approval to proceed with the pitch (if needed);
    • Suggested angle of the pitch; and
    • Quick background on the news outlet and/or reporter (if needed).

    *Due to HARO’s terms of service, I have blocked out details from this pitch.

    Then, I “add in” team members who need to be part of this task and set a deadline. It’s typically myself plus one to two other people.

    HARO track members

    After going back and forth in the discussion area (as opposed to emails I could miss), I post a copy of the final pitch that went to the reporter. I do this for two reasons:

    1. CYA - it lets the people working with know it got done; and
    2. Helps with future pitches so you’re not recreating the wheel or searching your inbox.

    If a reporter responds back and wants to use us as a source, they typically tell me whether they prefer phone or email format, how soon they need to speak with someone and I’ll ask questions about what they’re looking for. Those details go write in the track discussion area (not a forwarded email).

    When a reporter wants to do an email Q&A, I utilize Tracky’s real-time document creation and create a Google Doc from within the track. This way myself and the source can collaborate real-time on the replies. Plus, that document is always part of that track, making it easily findable, if needed.

    Tracky real-time document creation

    Once the document is complete, I make it viewable by anyone with the link and send it to the reporter.

    I don’t mark the track complete until one of the following happens:

    1. It’s been more than two weeks after the deadline with no response;
    2. The journalist or blogger replied with a “no”; or
    3. We landed the placement and it ran. <-- If this happens I include a link and/or screenshot to the placement and track/report on the success (e.g. social stats)

    Sure, this is a complete change in habits. But after a week or so, it will be so natural you’ll wonder why did it “the hard way” before.

    Access the free, "unofficial" step-by-step HARO integration with Tracky guide by Sarah Evans at SlideShare.

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