Tracky Blog

Collaborative, Visual, Social Communities - the future of marketing

  • By jennifer
  • |
  • Friday, November 15, 2013

More than ever, if consumers love your brand, they’re willing to market for you. You just need to feed them the right content, at the right time, in the right format to leverage their enthusiasm.

How to best do just that is answered by three major digital trends: the visual web, social curated discovery and superfan communities. Brands like Sony, Sephora, Harley Davidson, Dell, Legos and many others are leveraging these trends to earn the <3 of customers, boost revenue and reduce marketing costs. So, let’s dive into each of these trends quickly to learn more about why they matter and why collaborative communities are the future of marketing.

The Visual Web

First, the web was text-based. Then came social. Now, we’re adding visual to the mix and we have Pinterest to thank for it. As the fastest growing site ever, its hyper-visual, collaborative format has changed the way we think about websites.

As we move away from text-based webpages to more image-based formats, visual discovery is added into the mix. The most engaging sites are curating information into a “best of” visual format and ensuring that the content is mobile, social and conversational. These communities revolve around shared interests, the thrill of discovery and serendipity. Visual feeds is the current and future mode of e-commerce discovery.

Socially Curated Discovery

online communitySocially curated discovery is basically the next generation of word-of-mouth marketing. As the web becomes more social, we’re becoming inundated with information. There’s too much to sort through, so we’re relying more on recommendations from people within our social circles and interest graphs, which BI Intelligence confirmed in a report on the subject.

In fact, content curators are the new superheroes of the Web, says Steven Rosenblaum, writer for Fast Company. Curators are passionate about finding, contextualizing and organizing information. They reliably provide updates on what’s new and cool in their niche. Their personal “brand” helps provide context for the information they discover and they essentially filter the noise and provide the signal for other interested consumers. Their dedication is essential, because it is a lot of work to do what they do - consistently use listening tools to keep an eye on news streams that matter and then digest and publish the salient data.

A Forrester study from 2012 revealed that 46% of people trust consumer-written reviews, while only 15% trust social media posts from brands.

Social media feeds, consumer-oriented forums, reviews and community sites are the new “curation destinations” – where we drill down through the clutter to discover what’s worth our time and money.  Brands, marketers and causes looking to richly engage their audiences will need to understand the mechanics and deployment of social curation tools to remain in touch with their customers.

Superfan Communities

i hear your brandJust as socially curated discovery is next-gen word-of-mouth, communities are next-gen microsites and Facebook pages. The reason for the shift is due to: 1) the rising importance of curators and superfans to contribute content and market for you; and 2) the realization that brands have been focusing too much on posting most of their content to social networks and are losing out on building trust, authority and community on their own websites.

The shift started with Facebook’s increased pay-to-post model causing an uproar with marketers. Being limited to reaching just 16% of your fans for free, or be faced with fees, is an off-putting prospect for small companies and an expensive one for large brands. Mark Cuban retorted to this change and threatened abandonment of Facebook by the Mavericks. He actually is focused on adding followers via non-Facebook platforms for his 70+ companies.

Some forward-thinking companies are realizing that they gain the most credibility and opportunity from their most engaged fans. “Superfans” are those that are interested enough in your brand to post insightful blogs, help answer questions about products, leave detailed reviews and even give constructive marketing and product feedback. These superfans are your brand’s VIPs.

Brands are being urged to focus on creating spiderable content indexed by search engines. After all, Google doesn’t index Facebook content the same way it indexes blogs and actively maintained websites. No one is advocating that you neglect your audiences on Facebook, Instagram, Pinterest or Twitter, but rather make it your dictate to create meaningful, lasting content that lives on beyond a fleeting news stream. Plus, this straetgy allows you to build individual relationships and actually, get this – collaborate - with customers.

Sephora's VP of interactive media, Bridget Dolan is a big fan of her superfans and has created the Beauty Talk community let customers advocate on behalf of the brand: "We used to have a board called 'unanswered questions,'" says Bridget Dolan, VP of interactive media at Sephora. "We had to switch that because our superfans just took it as a personal challenge to always answer the questions so quickly."

  • You just can't buy that kind of authenticity. You have to rely on your superfans to share your story.

It’s not about your team doing all the work to find what’s interesting to your customers, but rather partnering with and leveraging these human curators – they’ll love the attention and you’ll love the synergistic focus on the best content and insights that match your audience’s interests. Dell, Sephora and Legos are actively using their superfan bases and you can too. It could be one of the best business development decisions you make anytime soon.

How will you take advantage of these trends?

Visual, social and community are key drivers in the next phase of marketing and customer relationship-building. These are trends that we’re hot on the trail of and are literally refining our product in real-time to provide solutions to brands, causes and organizations that want to leverage their superfans, build collaborative communities and establish their brands as digital leaders in this frontier of engagement marketing. 

I'll share more in my next post about social publishing for collaborative communities. Until then, think visual, social and community and how to leverage those trends in 2014 to reach your superfans and build your brand’s digital authority.

EpicTimes officially launches its solution-based news community, powered by Tracky

  • By jennifer
  • |
  • Friday, September 13, 2013

You know Tracky as a social collaboration platform - a place where you can connect, collaborate and share: to-do lists, live chat, calendars, task management, social sharing, people and project discovery, cloud-based storage and more. Now, we introduce to you deeper functionality for social sharing. It’s the next evolution in Tracky as a social collaboration and publishing platform.

We thought working with a team on content you want to push to the web should not require a separate CMS to log into and edit a new post with. Tracky users work together in groups to create content, why not allow them to publish direct from within Tracky too? We also hate bottlenecks and thought it was silly to funnel all posts through the gate keeper who controls your blog or site. So we created social publishing directly within Tracky.

With social publishing, our purpose is to help brands build interest-based visual websites that engage and leverage their communities. We refer it to as C4, and wow is it ever explosive!

  • Content
  • Community
  • Curation
  • Collaboration

These four C’s are the foundations of true community-building. And we have a great case study to illustrate how this holistic community strategy is revolutionizing an industry. Meet: EpicTimes, a solution-based news community founded by Jerry Doyle.

Jerry Doyle is the host of the nation’s fourth largest talk radio show. After eight years of talking with and listening to over 7.25 million people a week with his radio show, Jerry realized that millions of people are sick of media “spin” and instead, crave real solutions. Jerry wanted to offer an online home that was politically non-partisan, yet would appeal to those who tend to be Independent, fiscally conservative and socially moderate.

Jerry envisioned an online solution-based news community focused on putting cutting-edge news, resources, and answers in the hands of the public. While his terrestrial listening audience is quite loyal, their needs are changing to become more mobile and wanting instant-access to information that will help improve their lives.

To satisfy his audience's hunger for holistic solutions, Jerry would need to assemble a diverse group of contributors with expertise ranging a wide array of issues. He didn't want to hire an internal editorial staff right away, so curating and publishing content had to be simple. Not everyone is familiar with content management systems and there couldn't be any barriers to creating content and engaging with visitors.

As a busy radio host, Jerry knew he couldn’t build EpicTimes alone. Jerry approached David and myself, fellow Las Vegans and previous startup guests on his radio show, to explore whether his big dream could be a reality.

Our team was already building more robust publishing features into the Tracky platform and shared Jerry’s vision for more intuitive and authentic community management software. Starting from an idea, Tracky collaborated closely with Jerry to build what you now see at www.epictimes.com.

EpicTimes news community

audience commentsThe entire site is powered by Tracky: curated articles, original stories, contributor pages, comments, community collaboration (more on this later), social leaderboard, and more. There are a couple of non-Tracky pieces, like the daily poll powered by Wedgies and product catalog company, Spreadshirt.

Migrating a terrestrial radio audience to the web and mobile is a bold move but its already paying off. Community engagement is growing and some contributors are gaining loyal readers that are regularly engaging with their articles. The daily email serves up the latest articles and images and sees open rates of 2.5 times the industry average and clickthrough rates of 5X the average.

We're impressed by Jerry's chutzpah to bridge the gap between terrestial radio and an online community and we're honored to work with him. He's a visionary and a "doer" that pushes aside tradition and executes on big dreams.

In the next post, I’ll dive deeper into the features and benefits of Tracky’s social publishing tool for brands.

SMBs - why your cloud partner is one of the most important partnerships you'll make

  • By jennifer
  • |
  • Friday, August 30, 2013

Cloud4SMB exoiThis week at Cloud4SMB Expo in Las Vegas, there was a lot of talk about what's now and what's next in cloud computing for small business. Among the sessions was a talk by CloudSigma CEO, Robert Jenkins, and our own VP of Development, David Longnecker, about how small businesses can make better informed choices about cloud hosting.

As reported by Rich Steeves, TMCnet Managing Editor, migrating to the cloud is one of the most challenging decisions that small businesses can make. As a SMB owner, you might realize that the cloud can offer you speed, cost and scalability benefits, but it's probably unclear which provider to choose, much less which program to select within the provider's offerings.

That's why we hope that our experience as shared in the Cloud4SMB session and in a case study with CloudSigma will help other startups and small businesses with their own cloud evaluation process.

Our main reasons for choosing CloudSigma were: flexible computer resources, open software systems, perfect provisioning, all-SSD storage (solid-state drive storage) five-minute billing increments, scalability and very importantly, 5X faster performance with a 350% cost savings. 

CloudSigma

Plus, CloudSigma's stellar team has seen the transition as a collaborative experience. They've helped us decide which programs would be best for our growing platform needs and helped make the migration as smooth as could be. Their customer service was the best we've encountered in the industry, which can be almost as valuable as savings for startups. We're very confident in our choice to migrate to CloudSigma and we'd recommend them wholeheartedly to other SMBs.

Read more about why Tracky chose CloudSigma to host our scalable collaboration platform in this CloudSigma case study.

How the Tracky logo and colors came to be and why philosophy trumps clichés

  • By jennifer
  • |
  • Friday, August 23, 2013

Color. It's all around us, but its psychological impact isn't clear to most people. A post about color's impact on our decisions by Sarah Evans at FAVES + CO. reminded me of how much color influenced our brand identity decisions two years ago when creating the Tracky logo. We thought a lot about color then and rightly so: research by The Printing House Ltd. reports that consumers are influenced more by color than any other visual cue.

Tracky's logo is a rainbow of color, almost literally and quite intentionally. In August 2011 when we worked with Swiss designer David Pache of Helvetic Brands on our logo, we contemplated the energy of color, logo trends and the psychological impact we hoped our mark would achieve. As most brands experience, it took several comps and multiple iterations before we reached the final product. While you will notice a very apparent smile in the mark now, the concept started out very different.

Designer David Pache was inspired by the concept of "tracks" and our metaphor of encouragement to: "Get your life on Tracky." He wanted to convey the three areas of life that our product can help with: personal, professional and social. Those three areas are the "tracks" that our lives run on. Thus, in the beginning concept phase, the mark was based on those three lines in various forms.

Tracky - lines rough concept

Rough concept - 3 "tracks" of life

However, the positive philosophy that Tracky's mission to "simplify your life" nagged at my conscience. Tracky isn't just technology, it's an evolution of how we manage our work and life. It holds the promise that "work" can be both productive AND fun while acknowledging that work and life aren't two separate matters. They can work in tandem, each given their respective seclusion and importance, but with the well-being of the whole person in mind.

So we took the leap. Pache agreed to place two little dots above the lines. Those dots changed everything. The newly emerged smile conveyed the optimistic theme that we built the software on. Sure, it's a little cliché to have a smiley face as your logo. We debated that hotly for a week but in the end, we couldn't deny that there's something about the unmistakable energy of a smile, expressed in a spectrum of primary colors that communicates a philosophy, not just a logo.

Tracky mark - official

Official Tracky logo

Now that you know the Tracky logo story, let's head back to the statistics about color. If we look at this study's outcome, we learn that:

  • Yellow denotes fun, inexpensive (hey, Tracky is free).
  • Blue conveys trust, security, dependability, technology.
  • Red eludes to speed and bravery. 

(I'm ignoring fear. Other research shows red associated with energy, power, determination and love).

To sum up the color definition game as it relates to Tracky:

  • Tracky is trusted technology that is dependable, secure and fast but just as important, it helps you take the leap to a more productive and fun life.

That definition resonated in theory two years ago, as it does now. With that in mind I say, sign me up! :)

target with colour

Lessons from SXSW V2V – Conference Goers Do Indeed Care, Smiles are Good & 12-Year-Olds Can Code

  • By jennifer
  • |
  • Monday, August 19, 2013

SXSW V2VWhen you’re on the conference trail as an attendee or exhibitor, it’s easy to get a wee bit weery and “overdone” when it comes to yet another convention. So when SXSW V2V arrived on the scene, we were still buzzing from the deafening hoopla that was SXSW in March and intitially weren't convinced we should exhibit. Yet, there promised to be something a little different about V2V that begged our attention.

First of all, Las Vegas was its home. Score a big point for making it more economical for a Vegas-based startup. Second, its slogan promised a focus on innovation, visionaries, ventures, VCs and productive conversations. Well played. Third, we’re suckers for startup spotlight-type events. Such as: SXSW, CES, DemoVegas and TechCocktail to name several we've attended. Fourth, VegasTech friend Gabe Shepherd and V2V Community Liaison encouragd us to join the festivities. OK, so VegasTech at SXSW was a hit, so score another for "yes."  Plus, when a conference is innovative enough to feature a 12-year-old developer and his father in a session, you know good things are in store.

David & Jennifer Gosse at V2VBeing the resilient startup folks that we are, we dove head first into the opportunity to exhibit at the Startup Spotlight last Monday and to take out an ad in the inside back cover of the program booklet. Despite those wins, the quiet cynic in me didn’t expect much from a summertime conference-going crowd inhabiting one of the most party-notorious hotels in the world. Nonetheless, I brushed those notions aside and showed up with the best intentions and a smile on my face.

As the start of the spotlight rolled around at 3:00pm, the registration lobby went from eager startups setting up shop to a trickle of fresh-faced attendees, quickly escalating by 3:30 to an eager flood and ending in a roar, well after the 6pm closing time. (Perhaps the adjacent open bar should be credited for helping the spotlight to end on such a high note). Regardless, any doubt about the spotlight's viability for a startup was squashed. And that was just one event of the week’s mega-schedule. It was an important one for us, though, as we publicly debuted our stop giving away your contentcommunity publishing product to attendees via the ad and the spotlight.

What was truly refreshing was the authentic interest in what Tracky does that the majority of our booth-goers showed. An exhibitor can get a little self-conscious about their pitch when it’s delivered hundreds of times to folks that are probably more interested free swag or a novel game rather than learning about a productivity and publishing platform. We were pleasantly surprised by the smiling faces, intriguing questions, patient onlookers, sincere well wishes and legitimate leads that came out of the event.

V2V VineThere were some solid technologies at the spotlight and it was an honor to be among them. The buzz was nicely captured in this Vine that our #VegasTech startup pals at Alice Receptionist created. Their virtual reception system is an impressive Vegas-built product that we know is solving a real need for resources-strapped companies and large organizations, plus it’s a product that we believe will be very successful and around for the long-haul. Also in attendance was Vegas-based child care location assistance app,,Cubby Road.

The rest of the show was well done, too. Much of our time at the Cosmo was spent networking so we didn’t get to as many sessions as we would have liked, but to all who planned, sponsored, spoke, mentored, attendees and exhibited – thanks for making SXSW’s first foray into Las Vegas a success!

We would love to see more of SXSW and similar events happen here in Vegas. We’re looking forward to the Life is Beautiful festival in October, where I’m sure that more good intentions and pleasantly surprised responses will result.

Thank you to all who made Tracky part of your V2V experience and who cared enough to stop and smile back at the big smiley mark staring back at you and the three humans who were thankful for your interest.

Can your daily habits affect your wealth?

  • By jennifer
  • |
  • Monday, July 22, 2013

Rich HabitsWe love talking about productivity and how it impacts our work, health and relationships, so when we came across this Yahoo video about “Daily Habits of the Wealthy,”we couldn’t help take notice. In it, personal finance expert Farnoosh Torabi asks the question: is there any correlation between our daily activities and our financial fitness? The answer is a resounding yes, according to Tom Corley, author of the book, “Rich Habits – the Daily Success Habits of Wealthy Individuals.” Corley spent five years studying 350 rich and poor people, delving into their habits for life and work. He discovered that the income divide had more to do with daily habits than any other factor.

This might seem a little cliché at first glance. However, a look at Corley’s findings from his five-year study revealed that the wealthy tend to have consistent daily routines that promote mental and physical well-being, longevity, productivity, advantageous business and community relationships and even, interpersonal communication. In his book, Corley hopes to encourage everyone seeking prosperity with daily principles that can dramatically improve their lives.

Rather than “write it off” (get it?), we thought we’d observe some of his findings and see if there were any lessons to be learned.

  • to dos for a good lifeRise early. 44% of wealthy people rise three hours before work. during that time, they focus on: self-improvement, like 30 minutes of reading industry information (88% wealthy vs 2% poor) and exercise (76% wealthy vs 26% of poor).
  • Create a daily to do list. 81% of the affluent complete 70% of their daily to do items compared to 19% of low income people.
  • Set long-term goals. 70% of wealthy reportedly do so in contrast to 3% of the poor.
  • Network during lunch. 55% of the well-off optimize lunch hour, while only 2% of low income individuals do so. 
  • Keep tabs on their daily caloric intake. The majority - 57% - of wealthy track daily calories in comparison to 5% of the poor. 70% of the well heeled tend to limit junk food intake to 300 calories per day compared to just 3% of poor people. Alcohol consumption is monitored as well, with well heeled generally limiting themselves to no more than 2 drinks per day. The takeaway? The wealthy have a stronger drive to stay healthy for income generation, both in the short-term (better health and less weight = more energy and fewer sick days) and for the long-term (a longer career equates into more lifetime earnings).
  • Don't gossip. It’s a common pastime for the poor, with 79% admitting to talking about others, while just 6% of wealthy say they do (or admit to, anyway).
  • Focus on after work activities that lead to advantageous business relationships and community service. Wealthy people say they often spend time networking, assisting nonprofit organizations, coaching, teaching, attending school or acting as board members. But the majority of those struggling with finances (77%) spend more than an hour per day watching TV, especially reality shows, whereas only 33% of wealthy say they spend more than one hour a day at the tube.

Still think its bunk? The numbers are hard to argue with, but we believe that there’s much more to a person’s income level or happiness than one study reveals. What we can glean is that anyone can improve their life by being consistent with a daily routine that promotes mental and physical well-being.

There are many things in life that we can’t control, but we can choose whether we set and pursue goals, how we spend our downtime, what we think and how we treat others. It’s a good reminder that our habits affect our lives, so plan to excel, no matter your financial status.

Recap: Video Conferencing Inside Your Task Lists

  • By jennifer
  • |
  • Friday, July 19, 2013

Tech CocktailIn the past, the process of "work" and online meetings didn't coexist. Disparity no more. Tracky has melded the worlds of work + virtual collaboration by embedding video conferencing within tracks! A big thanks to Kira M. Newman at Tech Cocktail for reporting on our official integration announcement with Watchitoo Playground's free video conferencing software. 

Now, you can host web conferences with up to 11 concurrent participants from within the same virtual space that your tasks and collaborators inhabit. It's a productivity junky's dream. In fact, in a large survey conducted by Wainhouse Research and Polycom, 94% of respondents said that video conferencing improves productivity and efficiency, something that we're very keen on here at Tracky.

To add to the discussion, the Downtown Podcast kindly invited me onto their productivity episode last week. This episode also features an interview with Julia Roy, founder of WorkHacks and productivity trainer, brain hacker and digital marketer. Her interview follows my segment so keep watching to learn some great tips and debunk some commonly held beliefs about how our brains work.

Downtown Podcast productivity episode

Do you use video conferencing to be more productive? Share your thoughts with us and we'll include you in a future blog post.

Review of our top productivity posts for a summer of getting thing done

  • By jennifer
  • |
  • Friday, June 21, 2013

Today marks the start of summer. The long sunny days and too-short weekends often leave us wanting to get more done - outside the office.  Yet, we also realize that the more productive we are, the more potential we'll have to reward ourselves and optimize summer.

To help you out, we're recapping salient, summer-appropriate points from five of our top productivity posts. Our hope is that with the right productivity strategy, you'll be able to more readily step away from the keyboard and literally "spend" your summer time most enjoyably.

lifehacks1. Eight #lifehacks that will allow you to spend more time doing the things you love.

  • Keep a laundry basket in the back of your car to use whenever you go shopping. Makes bringing things in the house much easier.
  • Wish you could shut down your PC by sending a text message? This hack lets you do just that and it saves you time from having to walk over to your computer.

2. Top 5 winning CommHacks featuring workflow updates for the communications industry.

  • Ramsey Mohsen's "time quilting" strategy. Identify the small blocks of time you do have: a five minute break mid-day, 10 minutes waiting in line somewhere, 20 minutes at the doctor's office, etc. These are your time quilts. Use those little scraps of time to tackle the un-done things on your work or personal to do list: research for a blog post, learn a new skill, reply to a tough email or move a side project along.

2. Nine social media #workhacks to make your company more likeable online.

  • Quell the power of distraction and instead, schedule short bursts of work for your social media strategy (or any other regular task). Instead of tweeting, liking, posting and sharing throughout the day, schedule a 5 - 15 minute swath of time a few times a day to engage your audience, build relationships and share great content. 
  • Put the internet to work for you with IFTTT. Create recipes that automate, or at least reduce, time spent on tasks. For example, you can create a trigger like email, text message or phone call to take place when your favorite website shares a new post.

get more done in less time3. How to get more done in less time for PR and marketing pros.

Learn how to run your social editorial calendar without a spreadsheet, monitor online news stories faster than 99% of your peers and more.

  • Get out of email and into a productivity platform (see slides 31 - 45). Tip: group everything. Figure out what email works for and what it doesn't. Get the non-working tasks into a platform.
  • Optimize your content marketing strategy. Stop emailing and using spreadsheets and instead, use an online, sharable editoriable calendar (like Tracky's editorial calendar module that you can copy and make your own) to store great content ideas, create and share documents, assign tasks to team members and guest contributors and more.  (See slide 28 for where to find content ideas).
  • Bonus: allow your research to double as social media content, in real-time

share with your boss4.  Selectively share your awesome productivity skills with your boss.

This is for the "doers" out there who want to showcase just how much they get done. Hey, it might even help your chances of getting a raise. (Not guaranteed, but it's worth a shot).

    • As Sarah Evans shares, his first mentor taught her, "Nothing is done until the people who needed it done know it’s done.” 
    • Don't fear your performance review, make it rock! When you implement a process to regularly share what you're getting done (like this free module), you'll amp up your authority and give your boss even more reasons to give you a raise.
    • Plus, it's a great way to boost your own self-confidence and career building initiatives.

5. How checklists can make you smarter

  • Use checklists to help motivate you to get repetitive stuff done.
    Create a master Daily To Do List to add more structure to your day and help you keep track of all that you're getting done.
  • Define what's most important for you to accomplish in life. Make checklists for personal, work and future projects. Outsource some to do's to facilitiate teamwork and discipline.
  • Tracky's new checklist view optimizes the intent of quick tasking while giving you the ability to assign tasks, set due dates, create and share files within a simple to do heading.

Since it's the first day of the summer and the weekend is upon us, maybe the first step you should take for a productive and enjoyable summer is to sign up for Tracky (if you're not already a user) and create a "Productivity Tips" track. Link to this post in the Disucssions area and "pin it." Set a due date for it to remind yourself of these and other great workhacks.

productivity track

Now, go sip something cold and enjoy your weekend!

Why checklists can make you smarter

  • By jennifer
  • |
  • Wednesday, June 19, 2013

What if you could take one simple action today that would relinquish your fear of neglecting the most important things while liberating your brain to create and improve where you need it most? Sounds pretty revolutionary, right? Well, it’s not. It’s just the simple checklist.

Checklists might be the most basic form of task management, but they’re also one of the most powerful. In his best-selling book “The Checklist Manifesto: How To get Things Right,” Atul Gawande reveals how the humble checklist can transform our increasingly complex lives.

It turns out that almost every industry is suffering from the same “oops, I did it again” syndrome. People with great ability and motivation are repeatedly dropping the ball over and again in seemingly basic tasks. Gawande consoles us that this dropped ball behavior is a result of how much we have to juggle these days, but sternly warns us that unless addressed, it won’t get better. He postures that checklists can give our brains the clear-cut structure they crave and can assist us in other ways, such as:

1.    Make us smarter and more disciplined decision makers
2.    Facilitate a culture of discipline and teamwork
3.    Ensure that the repetitive stuff gets done and out of the way

I would add to this the feeling of satisfcation that checking something off a list creates. It’s somehow comforting and motivating at the same time.

So, here at Tracky, we’ve heeded this sage advice and more importantly, our user’s feedback, to reimagine how subtracks are displayed in Tracky. We created a checklist view of your subtracks.

Hello, Checklist View!

Tracky checklistsThis new format offers a few visual cues about your subtracks:

  • Calendar icon: Red means it's overdue, orange means that it's coming due and grey is due in more than seven days.
  • Chats and files: Icons will appear to the left of the subtrack if there are any discussions or files included.
  • Checkbox: You can quickly check off an item in the checkbox area.
  • On hover: Mouse over the subtrack title to bring up the edit and delete icons.

Also, even though there isn't a visual cue, you can easily re-order your subtracks. Just click and hold the subtrack you want to move and drag it before or after other subtracks.

As you complete tasks, you can check them off from this "list" view or within each subtrack ("Mark Complete").

Subtracks still function the same, but now you get that quick-win feeling of "checking things off" as you progress through your to do list or project.

Make Each Day Better with Today's To Do List

jen daily to do listQuick tip? At the end of each day, make a list of tomorrow’s tasks. Get those pesky to do's out of your head so you can sleep better and quickly get into a productivity zone the next morning.

My advice is to create a master “Daily To Do List” track, and then a subtrack for each day. Use Tracky's “Add a subtrack” feature to quickly add in your tasks for the day. Then, enjoy the feeling as you check off those items throughout the day.

Hey, it can be as simple as reminding yourself to take a break, say a nice word to someone or do some personal affirmations.

The point is: define what’s most important in your life and make a checklist out of it. Your brain will be freer, smarter and you’re bound to become a more productive person.

How about you - do checklists motivate you to get more done?

Announcing: #CommHacks winners with the most popular workhacks

  • By jennifer
  • |
  • Friday, May 31, 2013

@Tracky CommHacks winners

During #CommHacks, the first-ever virtual hackathon that Sarah Evans initiated for the communications industry, we uncovered an important lesson:  PR and marketing pros are an industrious bunch. We loved hearing your stories about how you turn repetitive and time-consuming tasks into opportunities for efficiency. Hence, your varied PR and marketing #workhacks. Many had to do with social media, while others were focused on productivity strategies. All of them were worthwhile lessons in how to get more done in less time.

You hacked. We voted.

And the Grand Prize Winner is...

Natalie WardelNatalie Wardel

#Workhack: Custom program that monitors multiple Facebook pages at once 




Natalie monitors 75+ Facebook pages for work, so she devised a custom program in Google Drive. In 3 clicks, it taps Facebook's API, then updates the entire spreadsheet with the  updated like counts. Even though you still need to log in to look at insights, this program provides a great snapshot of what's going on with your Facebook pages.

She also thanked her awesome programmer Randall B. for helping her complete this #workhack masterpiece. 

Way to go, Natalie! With your digital savviness, we're sure that you can use an(other) iPad Mini! 

Natalie is the Social Media Director for KSL News TV and Radio in Salt Lake City.

Congratulate Natalie on Twitter


Our second place winner is...

Ian GrantIan Grant

#Workhack: Keyword monitoring

Ian has developed a custom RSS feed with a daily email that lets you keep track of all new Google search results for your brand.

Ian is a Marketing Associate, Web Developer and Program Assistant for the Florida Economic Gardening Institute.

Congratulate Ian on Twitter


Our third place winner is...

Jeff ElderJeff Elder

#Workhack: Team social posting strategy

social posting

Jeff keeps his team in the loop with this free strategy of scheduling posts on each social network. This allows you to park the posts for teammates to see and tweak. Here's how: Pre-date a post on Facebook and it goes to the Activity Log. Schedule a tweet and it goes to Tweetdeck scheduled tweets column. And on Google+, you can create a circle of just your team. All those posts can be edited by your team on the platform, where they can improve and tweak before it goes out - with no outside platform needed (TweetDeck being acquired by Twitter).

Jeff leads social media for the San Francisco Chronicle and SFGate.com.

Congratulate Jeff on Twitter


Our fourth place winner is...

Ramsay MohsenRamsey Mohsen

#Workhack: Time quilting

time quilting

Ramsey shares a seret that he's learned from the highly productive and successful set: "time quilting." First, it takes an attitude change which is to come to grips wtih the fact that you will rarely get long periods or blocks of time to sit down and do what you need to do. Then, you need to identify the small blocks of time you do have: a five minute break mid-day, 10 minutes waiting in line somewhere, 20 minutes at the doctor's office, etc. These are your time quilts. Use those little scraps of time to tackle the un-done things on your work or personal to do list: research for a blog post, learn a new skill, reply to a tough email or move a side project along. 

Ramsay is the Director of Social at DEG Digital.

Congratulate Ramsey on Twitter

And finally, our fifth place winner is...

Adam TorkildsonAdam Torkildson

#Workhack: Custom-built tool to analyze PR score

pr scorecard

Adam's #workhack analyzes 6 areas of online PR in 60 seconds and gives a cursory report about the effectiveness of a client's public relations. The tool provides simple suggestions on how to improve your current PR activities and your PR score.  PR Scorecard is a free tool that Ian built at Snapp Conner.

Adam is a Senior Associate at Snapp Conner PR.

Congratulate Adam on Twitter

Congratulations, CommHacks winners! We're excited to get your prizes to you and use your workhacks in our daily work lives. A big thank you to all who participated, shared and learned from this fun experiment. Keep workhacking and loving what you do!

Please share these great workhacks and join us in congratulating the winners!

  • Congrats to the #CommHacks PR hackathon winners, via @Tracky! (click to tweet)
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