Large organizations tend to be at a disadvantage with social media. They often experience the “too big to scale” phenomenon. Questions like who will lead social media efforts to implementing a social media policy overwhelm executives. While there’s lots of free advice available on the interwebz, you’ll likely spend a lot of time trying to pull the bits and pieces together into a skeleton of a plan. That's not a good use of anyone's time.
Social media management system Sprinklr just released a comprehensive thought leadership e-book on how the enterprise world can scale social. If there’s one thing all 30 experts agree on, it’s that it can be done. It's one of the main reasons we invented Tracky, a social collaboration platform that can handle the largest of brands. We believe that in order to scale social you need to first scale your project and time management. If you currently function in chaos, you can expect your social media efforts to get the same results.
Tracky chief evangelist Sarah Evans (@PRsarahevans) covered "How to Scale the Social Media Corporate Team at the Enterprise Level" (page 29). Her most important tip is to provide your corporate social media team with the tools and equipment they need to do their jobs. As important as the hardware and tech gadgets is your social collaboration platform -- it can make or break your team's effectiveness.
As you read this great resource from Sprinklr, think about how Tracky can assist your team. We're always here to chat. Email Sarah at sarah<at>tracky.com.
You can check out the entire (free) e-book, below. And, here’s a list for all contributors who are active on Twitter.