I love a good image in a social post, don't you? In fact, photography is one of my favorite art forms and in today's internet culture, I love a good meme. So if a picture is worth a thousand words, then should marketers write less and spend more time on expressing our message visually? That's what data scientists like Dan Zarrella of HubSpot are telling us.

picture is worth 1000 words
Photo by: Let Ideas Compete, on Flickr

Today, during the weekly HubSpot #SciChat, social media scientist Dan Zarrella hosted a webinar with Tracky Chief Evangelist Sarah Evans. The webinar revealed HubSpot's exclusive data on visual content and proposed ideas on how marketers could better utilize it to engage their audiences. After the webinar, social media expert Brittany Leaning led a Twitter chat.

A few of my key takeaways from Dan's data insights were:

  • Images significantly improve enagagement on social posts (via Sarah Evans).
  • Photos perform better than video, garnering 25% vs. 10% of likes.
  • Pinterest is largely an aspirational platform and therefore houses more buying activity.
  • Pinterest: larger images perform better. In fact, images that are 1,000 pixels or more get more repins. The max width should be 600 pixels. (Aim for vertical scrolling, not horizontal). 
  • Pinterest: repins rates are highest for descriptions between 100 - 200 characters. (Think: tweet length).
  • Instagram: including hashtags in descriptions get more likes. Reciprocity tags (e.g. #followforfollow) instigate the most likes. (But don't be spammy about this. Aim for quality follows, not quantity).
  • Instagram: the most repinnable words include food, e.g. recipe, chicken, minutes, bake, cake, etc. Takeaway - non-food businesses should sprinkle some creative in posts here and there. My tongue-in-cheek contribution using 11 of the top repinnable word: Bake up a #scichat chicken dinner in 30 minutes with a one step no mix cake recipe with chocolate ingredients included! ;-)

For a recap of the #SciChat on Twitter, visit my Storify here. Questions by Brittany Leaning produced some interesting experiential comments by attendees.

What about you? Do you love sharing images more than words?