Post by Sarah Evans, Tracky's Chief Evangelist

For the past year, I’ve been on a quest to spread the word about open social collaboration and productivity and why it is the key to social media success and essential to every public relations professional. According to analysts at Altimeter Group, enterprise collaboration drives business value in four ways:

  1. Encourages sharing;
  2. Captures knowledge;
  3. Enables action; and
  4. Empowers people

Funny – these business values directly relate to what we, as PR professionals, strive to do everyday. So, how does open social collaboration fit in?

Get the answer and the full post here!