Virtual communication frees us from the confines of a traditional office setting and allows us to stay connected as often as we’d like. Virtual communication comes in the forms of written, audio and visual interactions without physically being in the same place. That means we must interpret, speculate and make assumptions about what we read, see and hear.

For example, if you were to receive this message in all caps, you might think someone is yelling at you.


But, what if they were just really excited to get ahold of you because they had important news to share. And, what if the second message didn’t come in for three, five or 10 minutes after the first one?



Perhaps you spent those moments panicking, thinking about every reason why the sender could be angry with you. And, let’s say those racing thoughts pulled you away from an important task with a tight deadline. That is a waste of time, energy and resources.

Virtual communication comes in to us from a variety places, across multiple devices and from all facets of our lives (e.g. friends, family, co-workers). That’s why it’s essential for businesses, large and small, to focus on communication styles and processes that employees can get behind.

What’s at the heart of open social collaboration and project management platform Tracky, is the ability to solve three key communication issues:

  • Lost messages, files or long email trails
  • Organized tasks for individuals, teams and/or customers and vendors
  • Incoming messages from too many places

The answer to solving these three common issues: Streamlined tracks, discussion threads and instant messaging.

When employees can see, at a glance, everything needed for a single project, it reduces the likelihood that people don’t understand the scope of work or are confused about their role. Open social collaboration allows you to keep files, discussions and tasks in the same place, along with who is responsible for what. If you ever need to onboard someone in the middle of a project, simply add them in and they can research all of the prior discussion. That way the project leader doesn’t have to find and forward old emails and recap prior communication.


Discussion threads are a game changer. If you’re active on social networks, then you’re familiar with the concept. Much like leaving a comment on Facebook or replying to someone on Twitter, you create an ongoing conversation that is archived together.

Discussion threads eliminate back and forth emails and keep important conversations together in the same place you’re working on tasks. These threads are also searchable, so if you need to find something quickly, you can look for keywords or hashtags.



In-platform instant messaging via social collaboration keeps quick, one-off remarks in the same browser window from which you’re working. This means less time switching between windows or even devices and more time getting stuff done.

Ready to eliminate virtual miscommunication in your workplace? Email jennifer@tracky.com or sarah@tracky.com to get started today.