You know Tracky as a social collaboration platform - a place where you can connect, collaborate and share: to-do lists, live chat, calendars, task management, social sharing, people and project discovery, cloud-based storage and more. Now, we introduce to you deeper functionality for social sharing. It’s the next evolution in Tracky as a social collaboration and publishing platform.
We thought working with a team on content you want to push to the web should not require a separate CMS to log into and edit a new post with. Tracky users work together in groups to create content, why not allow them to publish direct from within Tracky too? We also hate bottlenecks and thought it was silly to funnel all posts through the gate keeper who controls your blog or site. So we created social publishing directly within Tracky.
With social publishing, our purpose is to help brands build interest-based visual websites that engage and leverage their communities. We refer it to as C4, and wow is it ever explosive!
These four C’s are the foundations of true community-building. And we have a great case study to illustrate how this holistic community strategy is revolutionizing an industry. Meet: EpicTimes, a solution-based news community founded by Jerry Doyle.
Jerry Doyle is the host of the nation’s fourth largest talk radio show. After eight years of talking with and listening to over 7.25 million people a week with his radio show, Jerry realized that millions of people are sick of media “spin” and instead, crave real solutions. Jerry wanted to offer an online home that was politically non-partisan, yet would appeal to those who tend to be Independent, fiscally conservative and socially moderate.
Jerry envisioned an online solution-based news community focused on putting cutting-edge news, resources, and answers in the hands of the public. While his terrestrial listening audience is quite loyal, their needs are changing to become more mobile and wanting instant-access to information that will help improve their lives.
To satisfy his audience's hunger for holistic solutions, Jerry would need to assemble a diverse group of contributors with expertise ranging a wide array of issues. He didn't want to hire an internal editorial staff right away, so curating and publishing content had to be simple. Not everyone is familiar with content management systems and there couldn't be any barriers to creating content and engaging with visitors.
As a busy radio host, Jerry knew he couldn’t build EpicTimes alone. Jerry approached David and myself, fellow Las Vegans and previous startup guests on his radio show, to explore whether his big dream could be a reality.
Our team was already building more robust publishing features into the Tracky platform and shared Jerry’s vision for more intuitive and authentic community management software. Starting from an idea, Tracky collaborated closely with Jerry to build what you now see at www.epictimes.com.
The entire site is powered by Tracky: curated articles, original stories, contributor pages, comments, community collaboration (more on this later), social leaderboard, and more. There are a couple of non-Tracky pieces, like the daily poll powered by Wedgies and product catalog company, Spreadshirt.
Migrating a terrestrial radio audience to the web and mobile is a bold move but its already paying off. Community engagement is growing and some contributors are gaining loyal readers that are regularly engaging with their articles. The daily email serves up the latest articles and images and sees open rates of 2.5 times the industry average and clickthrough rates of 5X the average.
We're impressed by Jerry's chutzpah to bridge the gap between terrestial radio and an online community and we're honored to work with him. He's a visionary and a "doer" that pushes aside tradition and executes on big dreams.
In the next post, I’ll dive deeper into the features and benefits of Tracky’s social publishing tool for brands.